Ethical Issues in e-Commerce - 1586 Words

Introduction The Internet has received a great deal of attention in the media lately due to its tremendous growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business communitys perceptions†¦show more content†¦Consumers generally are not aware that information they give marketers (e.g., to obtain credit) is viewed by marketers as marketers property. This lack of knowledge impairs consumers autonomy in the Kantian sense—truly free choice is impossible when the nature of the altematives is unknown. Would the inequity be resolved if consumers were informed in advance that businesses will use consumer information for whatever purposes further company goals? Probably not. In the case of qualifying for credit, ones choices include providing the requested personal information and perhaps obtaining credit, or paying for all purchases by cash. The latter option is not possible for most consumers, yet it is the only reliable control consumers can exercise over the use of information in marketing transactions. Businesses might claim that the secondary use of private infonnation collected in business transactions offsets some costs to the consumer—for example, allows charging a slightly lower rate of interest on credit. Even if this is so, the secondary use of private infonnation in this manner is morally wrong because it violates the principle of autonomy; consumers are not given a choice about the use or nonuse of per sonal information. Conflicting Rights At least two types of privacy dilemmas involving conflicting rights can be identified. One common conflict occurs when consumers lay claim to conflicting rights. ForShow MoreRelatedThe Ethical Issues Of E Commerce1849 Words   |  8 PagesConsumer Rights and Legal Issues in ECommerce E-Commerce is a big business due to modern technology. According to the U.S. Census Bureau, the 2015, second quarter estimate for e-commerce retail sales was $83.9 billion. That was a 4.2% increase from the first quarter of the year (2015). With all these business transactions, there are bound to be disputes of some sort. What legislation is in place for online disputes? What ethical issues are there, concerning online dispute resolutions? 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