Apple s Line Of Smartphones - 1710 Words

Apple was founded in 1970 by Steve Jobs and Steve Wozniak. Firstly they focused on computers (Successstorycom, 2017, 3). Current Apple CEO is Tim Cook, company is based in Cupertino, California, US (Successstorycom, 2017). Apple introduced it firs iPhone, which is its smartphone products line in 2007 T3com, 2017,2). In 2016 Apple introduced its 7th generation of iPhone (T3com, 2017, 16). Apple produce its own software for its products in 4 main categories, computers, tablets, phones, and media players. Apple production lines have its specific names, computers are callers mac, tablets iPad, phones iPhone and media players are iPods (Applecom, 2017 a). iPhone iPhone 7 is Apple s line of smartphones which are based on Apple s operating†¦show more content†¦Current Market Environment The company customers are mainly individual consumers, small and mid-size businesses, education, enterprise and government markets ((Shareholdercom, 2017, page 7). The company sells its product th rough retail and online stores, or third-party cellular network carriers, wholesalers, retailers, and resellers. During 2016 Apple 25% of sales were made through direct and 75% through indirect distribution (Shareholdercom, 2017, page 7). Mobile market has fast changing environment, in which technology companies has to invest huge amounts of money to research development (RD), to bring new innovative unique solutions (Shareholdercom, 2017, page 5). The Company further believes providing direct contact with its targeted customers is an effective way to demonstrate the advantages of its products over those of its competitors and providing a high-quality sales and after-sales support experience is critical to attracting new and retaining existing customers (Shareholdercom, 2017, page 7). To improve high quality experience the company is expending number of its shops worldwide, which are usually located in high traffic zones like shopping malls. The shops attract new costumers, and h elps to improve the loyal customers experience from the product. Apple also invest in reseller programs, to support third party resell stores by providing product expertise, integration and support programs (Shareholdercom,Show MoreRelatedApple : A Fine Grained Job1384 Words   |  6 PagesApple does a fine-grained job in making the most of their profitability in just about every area. One way which Apple has expand their success is by providing the customers with more selections and possibilities. For example, Apple launched their iPhone 6 and their iPhone 6 Plus, which is a little bigger than the iPhone 6. If a customer buys an iPhone 6 Plus rather than the smaller iPhone 6, Apple makes an extra $84.50. The bigger screen and battery in the iPhone 6 Plus, plus a few other more marginalRead MoreCase Study : Apple Inc.1722 Words   |  7 PagesApple Inc. is a gigantic company which focuses mainly on technological products, and it is headquarters is located in California. The comp any is base out of California and it was established in 1976. The â€Å"founder of Apple is Steve Jobs, Steve Wozniak, and Ronald Wayne.† â€Å"Apple design develops, and sells consumer electronics, computer software, and online services.† Some common product of Apple includes â€Å"the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portableRead MoreThe Marketing Strategy Of Apple1413 Words   |  6 Pages With Samsung doing so well in the cellphone market, Apple is going to have to step up its’ game in order to ensure that it stays right there with them at the top. Although Apple is constantly advertising worldwide and finding new and impressive ways to get its name out there, it is still in need of something that will send it flying ahead of Samsung. For Apple’s corporate strategy, it already uses a close-related diversification strategy. This strategy has assisted the company in finding out exactlyRead MoreMobile Phones Has Changed Our Life1508 Words   |  7 PagesIntroduction: If someone ask me what will you must take when you go outï ¼Å¸My answer is wallet, keys and mobile phone. I think everyone will make the same answer as me. Mobile phone that you could not live without it. In modern life, smartphone has become necessities of life. Technology is process faster and faster, and we can find the new technology in every updated mobile phones. In the past, mobile phone was used only to make a phone call, and not everyone can afford the phone because it was veryRead MoreThe Market Structure Of The Smartphone Industry1653 Words   |  7 Pagesof the oligopoly market structure is the smartphone industry. It meets all the criteria to be considered an oligopoly, they are only two major companies, Apple and Google, selling the same product of a mobile operating system. They are many barriers to entry for the smartphone market, which prevents new operating systems from entering flourishing in this market. The smartphone industry is a fairly young industry, it origins can be dated back when Apple release the first iPhone on June 27th, 2007Read MoreAnalysis of Telephone Handset Obsolescence in the US and the Emerging Market in Cuba1729 Words   |  7 Pagesof the U.S. Using U.S. Census data to define the extent of consolidation shows the level of basic cell phone adoption and the very rapid adoption of smartphones throughout key demographic segments of Americans (U.S. Census Bureau, 2009). This distinction between cell phones, with basic functions of being able to dial and receive calls versus smartphones capable of more advanced tasks including composing, receiving and sending e-mails with attachments in addition to taking photos, has been includedRead MoreSamsung Electronics Manufacturing And Digital Media1447 Words   |  6 Pagessales of mobile phones, mainly the smart phone. Samsung sold 83.2m smartphones globally in the first quarter of 2015, according to data from research firm Strategy Analytics, reclaiming the top spot from Apple which sold 61.2m iPhones in the same period. In total, 345m smartphones were sold globally. (Musil) Samsung’s flagship phone over the last several years has been the Galaxy S. The latest version is the S6 which is a smartphone designed to compete with Apple’s IPhone. The Galaxy S6 is a 5.5†Read MoreApple Inc. : An American Technology Company Operating Worldwide1130 Words   |  5 PagesApple Inc. Apple Inc. is an American technology company operating worldwide. It was created by Steve Jobs, Steve Wozniak, and Ronald Waynein in 1976 in Cupertino, California where its headquarters are still located. The company currently designs, develops, and sells consumer electronics, computer software, and online services. Apple Inc. was originally founded with the aim to develop and sell personal computers. On January 3, 1977 the company was incorporated as Apple Computer, Inc. and on JanuaryRead MoreThe Overall Problem At Apple Inc. Is A Declining Iphone1283 Words   |  6 PagesThe overall problem at Apple Inc. is a declining iPhone growth problem due to decreasing market share and lack of innovation. The company has hit a stagnant point and continues to lose overall market share to its competitors while trying to recover and come up with the next big product. Shares of Apple have been stagnant over the past two years despite successful profits, a fast-growing dividend, and over $130 billion worth of share repurchases. The staple product, the Apple iPhone, accounts for theRead MoreHandwriting Recognition And Its Recognition Essay1265 Words   |  6 PagesParagraph International Inc.’s Calligrapher recognition engine. Calligrapher technology was limited by the dictionary of words to which it has access (Luckie, n.d.). This shows that if you write a word that doesn’t exist in the dictionary, then Calligrapher is not going to recognize it correctly and often suggests funny but incorrect phrases as the user wrote. Even though the limitation of the Calligrapher recognition partly contributed to the demise of MessagePad, Apple was able to rescue Newton during